You'll learn a great deal from this fantastic little book. I've been in sales nearly my entire business career, and I know I did. This story stresses efficient selling and creating customers when it seems there are none in sight. I found the writing charming and the mood contagious."-Steven K. Wilson, president, VERTEX, Inc.

'After more than 20 years in business, I realized what was missing was a book on approach, a high-level strategy. This is what I want to share with you: a proven, winning philosophy."-K. Karl Leavitt, author, A Salesman's Magician.

Young salesman Sydney Arthur's business had expanded fantastically at first, but his strategy remained the same. Times changed. Competition stiffened. Struggling, Sydney worked long hours, but it seemed he could not catch up. As adversity grew, Sydney's energy and optimism waned further, leaving him feeling helpless.

In this clever parable of the business world, join Sydney Arthur, the first salesperson on the enchanting planet of Inc, as he learns from the great wizard and prophet, Margin, that selling success is more science than magic. Then, put these simple and effective truths to work for you, and see the selling difference.