Making News: A Straight-Shooting Guide to Media Relations (Portable Document Format (PDF)) ebook download David Henderson

Making News: A Straight-Shooting Guide to Media Relations

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: -How to ensure your story will be chosen as today's news -How to gain credibility and achieve effective coverage -How to better communicate with reporters, editors and producers -How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times

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Title of ebook: Making News: A Straight-Shooting Guide to Media Relations
ISBN: 9780595821822
parent-ISBN: 9781583484685
Publisher: iUniverse Star
Internet download file size: 3547 kb
Published: 11-2008
Released online for download: 11-02-2008
Author of eBook: Henderson, David

Format

Encrypted

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

Devices

PDF

No

0595821820

9780595821822

3547 KB

n/a

Yes

Sys Requirements

Adobe Reader

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