This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors.

Aspects covered include:

• Why 95% of press releases end up in the bin
• Pet hates and preferences of journalists and editors
• What makes a press release publishable
• Strategy, knowledge and content
• Writing style, construction and flow
• News releases versus opinion articles
• Identifying interesting topics
• Distribution to targeted media
• Publishing press releases on the web
• The PR consultant's perspective