This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors.
Aspects covered include:
- Why 95% of press releases end up in the bin
- Pet hates and preferences of journalists and editors
- What makes a press release publishable
- Strategy, knowledge and content
- Writing style, construction and flow
- News releases versus opinion articles
- Identifying interesting topics
- Distribution to targeted media
- Publishing press releases on the web
- The PR consultant's perspective
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A Perfect Press Release - or Not?
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