Building Your Business with Google For Dummies
Chapter One
Meeting the Business
Side of Google
In This Chapter
* Assessing the future of Google business services
* Understanding the two sides of Google
* Google toward empowerment
* Reaching your Webmaster goals
* Setting a strategy for your Web site
* Knowing about Google's product indexes
* Google for e-tailers and large enterprises
Like Yahoo! and eBay before it, Google came on the scene with good technology
and then needed to work out a way to make money. Fortunately,
that's where you come in. To put it simply, Google makes money when you
do. That's the ideal, anyway. Google's revenue model is based largely on
increasing the visibility and traffic of its thousands of small-business partners,
streamlining their marketing costs, qualifying their leads, and helping track
returns on investment.
There's genius in Google's method - and fortunate timing. The typical revenue
path of online media companies is lined on one side with advertising
and on the other side with special services. Consider Yahoo!. While gaining
a huge "eyeball share" with its Web directory and building ... read full excerpt from Building Your Business with Google For Dummies ebook
