Building A Web Site For Dummies
Chapter One
The Zen of Sites
In This Chapter
* Creating unity of content
* Building visitor loyalty
* Unearthing your personal creativity
"You're a really good Web designer," I told a client's Webmaster once. He
shrugged it off and went on to the next topic on the meeting's agenda.
Whether he was just being modest or thought that I was playing corporate politics
with cheap compliments, I don't know. I meant what I said, however, and
the reason is simple. It wasn't that his pages were filled with nice graphics. It
wasn't that the elements were finely balanced. It wasn't that the JavaScript
pop-ups added an involving level of interactivity.
None of these things - not individually or in combination - can make a site
fly. The reason I was impressed with the Webmaster's work was because he
clearly understood that a Web site isn't just a bunch of pages that happen to
reside on the same server. Building a quality Web site requires careful planning.
... read full excerpt from Building a Web Site For Dummies, 2nd Edition ebook
