Movable Type 3 Bible
Chapter One
Publishing
with
Movable Type
In This Chapter
Keeping Web pages
current
Relying on a content-management
system
Running an application
on a Web server
Choosing Movable Type
Publishing a weblog
Reaching an audience
Finding a suitable
hosting service
Preparing to install
the software
* * *
The World Wide Web is a dynamic medium, but you
wouldn't know it from looking at millions of Web
sites. Most Web pages are published once and never
touched again, static documents that can remain online
in their unchanged form for years, like a digital version
of a fly caught in amber.
In Internet time, a Web site that hasn't changed in
months is already a fossil. Once the site has been found
and indexed by search engines such as Google, it will
attract some visitors and may even be saved occasionally
as a browser bookmark, but it won't become popular.
A good Web site must be habit-forming to find an
audience, but the only way to cultivate that habit is to
reward repeat visitors with new material.
The biggest reason a Web site never changes is because
the process of changing it is too har ... read full excerpt from Movable Type 3.0 Bible Desktop Edition ebook
