Starting and Online Business For Dummies
Chapter One
Opening Your Own Online
Business in Ten Easy Steps
In This Chapter
* Finding a unique niche for your business
* Identifying a need and targeting your customers
* Turning your Web site into an indispensable resource
* Finding more than one way to market your business
* Evaluating your success and revising your site
Starting an online business is no longer a novelty. It's a fact of life for individuals
and established companies alike. The good news is that e-commerce
is here to stay and thriving once again. Not only that, but the steps required to
conduct commerce online are well within the reach of individuals like you and
me who have no prior business experience. New software and services make
creating Web pages and transacting online business easier than ever. Even
online businesses that were floundering a few years ago have figured out how
to work smarter and more successfully. All you need is a good idea, a bit of
start-up money, some computer equipment, and a little help from your friends.
One of my goals in this book is to be one of the friends who provides you with
the right advice and support to g ... read full excerpt from Starting an Online Business For Dummies(r), 4th Edition ebook
