ETFs offer exceptionally low expenses, outstanding performance, and unparalleled transparency. But, the number and variety of choices can be overwhelming. Now, one of the field's leading experts cuts through the ETF hype, offering a start-to-finish plan for choosing the right ETFs and using them to beat the market, year after year.

Dr. Marvin Appel explains exactly how ETFs work, what they can and cannot do, and why they're not all equally attractive. Then, drawing on objective data and proven, back-tested strategies, he shows you how you can quickly move into the right ETFs at the right time, consistently staying on the winning side of major market trends.

Appel illuminates every facet of ETF investing: quantifying potential risk and reward, using ETFs to improve diversification, implementing simple ”active strategies,” deciding when to move into cash, and more. He also presents a full chapter on international ETF investing, as well as a discussion on how ETF investing can reduce your taxes.

From start to finish, this book candidly assesses risks, costs, and rewards, helping you become an informed ETF consumer and a powerfully effective ETF investor.

• Use ETFs to invest like the big players
• Drive down costs and fully leverage diversification, the only “free lunch” on Wall Street
• Learn what your investment advisors won't tell you
• The objective truth about ETF costs, risks, and opportunities
• Build your “one-decision” portfolio
• Profitable investing has never been this easy
• Drive even greater profits with proven “active” strategies
• Simple asset allocation strategies you can implement in just minutes
• Choose ETFs that match your investment style
• Build a profitable portfolio you're comfortable with

The first step-by-step investment program built around low-cost, top-performance ETFs!

Back-tested, verifiable strategies from one of the world's leading ETF experts!

All you need is a discount brokerage account, a few minutes on the Internet each month, and this book!

ETFs give investors the best of all worlds: instant diversification, unprecedented flexibility for profiting from market shifts, and incredibly low costs. Now, there's a step-by-step, plain-English guide to profiting from ETFs from one of the world's leading experts.

Chapter 1 Exchange-Traded Funds (ETFs): Now Individuals Can Invest Like the Big Players

Chapter 2 The Multifaceted Stock Market: A Guide to Different Investment Styles

Chapter 3 A One-Step Strategy for Selecting Superior Investments: Indexing

Chapter 4 Investment Risk: A Visit to the Dark Side

Chapter 5 How Well Are Your Investments Really Doing? Risk-Adjusted Performance

Chapter 6 Diversification: The Only Free Lunch on Wall Street

Chapter 7 The One-Decision Portfolio

Chapter 8 When to Live Large: An Asset Allocation Model for Small- Versus Large-Cap ETFs

Chapter 9 Boring Bargains or Hot Prospects? Choosing Between Growth and Value ETFs

Chapter 10 When Is It Safe to Drink the Water? International Investing

Chapter 11 What Bonds Can Tell You About Stocks: How to Use Interest Rates

Chapter 12 It's a Jungle Out There: Selecting from Among Different ETFs with Similar Investment Objectives

Chapter 13 The Ultimate ETF Investment Program in Just 30 Minutes Per Month

Appendix Internet Resources for ETF Investors

Index