Squirrel Inc.
A Fable of Leadership through Storytelling
Chapter One
Squirrel Inc.
How to Craft a Story to Spark
Organizational Change
Estimated percentage of nuts that squirrels lose
because they forget where they put them: 50
-THE HARPER'S INDEX BOOK
It is ten-thirty in the morning when she climbs for the first
time into my tavern high up in the old oak tree on 44th
Street. I observe that her fur is smooth and perfectly groomed.
I've never seen her in here before, or indeed anywhere in
these green and leafy trees, but from the way she comes in
with her tail very straight and twitching, she is visibly with it,
totally today. She asks for a double-fermented rose nectar,
with a twist, shaken but not stirred, and then insists that I use
a different woodcup, with a thinner lip and chilled for no less
than a minute. Even something as simple as a drink involves
a mass of planning-typical Squirrel Inc. Yet I a ... read full excerpt from Squirrel Inc.: A Fable of Leadership through Storytelling ebook
