Toy Tips
A Parent's Essential Guide to Smart Toy Choices
Chapter One
Becoming
Your Own
Expert
So, you want to be a toy expert?
That's good. Every child needs a toy expert
in his or her life. What's better, as a parent you
are best suited to be your child's top toy expert. There's no
one more qualified for the role.
Of course, that won't stop many others from trying
to edge into your spotlight. One of the first lessons you'll
learn on your road to personal toy expertise is how many
would-be experts out there would love to sell you a shortcut.
Perhaps the biggest growth area of the toy business
in the last decade has been that of toy advice. From top
ten lists to sticker awards on boxes to experts and gurus,
the toy expert field is growing larger every year. And to a
busy parent, it looks so inviting: a quick, simply packaged
shortcut to great toy choices. It's an appealing sight.
Sadly, it's largely a mirage. You are the one suited to
be the toy expert for your child. The advice market may
offer nuggets and tidbits along the way, but it's up to the
parent to make sense of it all. As you begin your quest for
toy expertise, you can start by underst ... read full excerpt from Toy Tips: A Parent's Essential Guide to Smart Toy Choices ebook
