Fundraising in Times of Crisis
Preface
Historians of the nonprofit sector will look back on the first decade
of this century as a key time in the direction of the sector. For people
who are interested in history, this will make fascinating reading, but for
those of us doing the work and living through it, it may have more of the
feel of being in a runaway truck.
I need to say up front that no one really knows for sure how to raise
money in times like these. In fact, I thought of adding a subtitle, Fundraising
in Times of Crisis: My Best Guess. Having more than a quarter-century
of experience, and having worked in fundraising through a number of other
difficult times-the first round of government cuts of the Reagan administration,
the first Gulf War, and other recessions and expansions-and having
worked around the world with thousands of grassroots organizations,
I think my guess will be helpful.
This book is written primarily for people in charge of fundraising in
small nonprofits (those with budgets of less than $1 million). When I use
the word "you," as in "You will need to write a letter" or "You will need to
identify prospects," I am speaking to development staff or executive directors.
However, many small groups, especially those wit ... read full excerpt from Fundraising in Times of Crisis ebook
