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Home > Sports & Fitness > Sports - Football > Brand NFL

Brand NFL

by Oriard, Michael

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Brand NFL

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

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Title of ebook: Brand NFL
ISBN: 9780807885659
parent-ISBN: 9780807831427
Publisher: University of North Carolina Press
Internet download file size: 868 kb
Published: 09-2007
Released online for download: 09-03-2007
Author of eBook: Oriard, Michael

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0807885657

9780807885659

868 KB

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Brand NFL

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the Nati ...

Best price: $26.19

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