The Secrets of Word-of-Mouth Marketing
Chapter One
Dominating Your Market by Shortening the Customer Decision
Cycle
Let's start from the beginning. What are we trying to do as
marketers?
Put simply, we are trying-through a variety of means-to get
lots of people to buy our products-repeatedly, in large
quantities and at rewarding prices. We are trying to bring our
products to people in the most profitable manner possible,
both for our customers and ourselves.
How do we accomplish this? It's widely believed that there are
only three ways to increase sales: increase the number of
customers, increase the dollar amount each customer spends per
purchase (higher prices and/or larger orders), or increase the
frequency with which the customer buys. Ask virtually any
marketing expert, consult the marketing books, and they will
all tell you that this exhausts the possibilities.
But the most important way of increasing sa ... read full excerpt from The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth ebook
