Global Communication: Theories, Stakeholders, and Trends (Adobe Reader) ebook download Thomas L. McPhail

Global Communication: Theories, Stakeholders, and Trends

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.

An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC's global mandate and Royal Charter
Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
Accompanied by a fully updated instructor's manual available at ///mcphail

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Title of ebook: Global Communication: Theories, Stakeholders, and Trends
ISBN: 9781405150101
parent-ISBN: 9781405134668
Publisher: Wiley-Blackwell
Internet download file size: 2798 kb
Published: 02-2009
Released online for download: 02-09-2009
Author of eBook: McPhail, Thomas L.

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