"Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: -raising start-up money -attracting the best help -choosing the right marketing strategies -creating a solid subscription base -building loyalty among readers and advertisers -competing effectively against even the biggest adversaries The 5th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise. "