Net Worth: Shaping Markets When Customers Make the Rules ebook Hagel, John Diesel eBooks

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Home > Business & Economics > Marketing - General > Net Worth: Shaping Markets When Customers Make the Rules-eBook

Net Worth: Shaping Markets When Customers Make the Rules

Hagel, John

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Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers�' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers�' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.

Title of ebook: Net Worth: Shaping Markets When Customers Make the Rules
ISBN: 9781578515264
Publisher: Harvard Business School Press
Internet download file size: 780 kb
Released online for download: 10-15-2000
Author of eBook: Hagel, John
Joint Author: Singer, Marc

CONTENTS

Preface.............................................................ix PART I THE NEW INFOMEDIARIES 1 Seller Beware.................................................3 2 An Agent for the Rest of Us..................................21 3 Promising Markets............................................49 4 Who Can Play?................................................77 PART II ENTRY STRATEGIES 5 Stage One: Building the Profile.............................109 6 Stage Two: Spinning a Web...................................133 7 Stage Three: Playing the Spider's Role......................157 8 The Economics of Infomediation..............................187 PART III THE INFOMEDIATION OF MARKETS 9 The Unraveling of the Firm...................................205 10 Reverse Markets.............................................229 11 Consumer Unbound............................................ ... read full excerpt from Net Worth: Shaping Markets When Customers Make the Rules ebook