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Home > Business & Economics > Economics > Information Rules: A Strategic Guide to the Network Economy-eBook
Information Rules: A Strategic Guide to the Network Economy
 
 
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Information Rules: A Strategic Guide to the Network Economy
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.


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Title of ebook: Information Rules: A Strategic Guide to the Network Economy
ISBN: 9781578515301
Publisher: Harvard Business School Press
Internet download file size: 495 kb
Released online for download: 10-15-2000
Author of eBook: Shapiro, Carl
Joint Author: Varian, Hal R.

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Contents

Preface.............................................................ix 1 The Information Economy............................................1 2 Pricing Information...............................................19 3 Versioning Information............................................53 4 Rights Management.................................................83 5 Recognizing Lock-In..............................................103 6 Managing Lock-In.................................................135 7 Networks and Positive Feedback...................................173 8 Cooperation and Compatibility....................................227 9 Waging a Standards War...........................................261 10 Information Policy..............................................297 Further Reading....................................................319 Notes..............................................................327 Bibliography.......................................................329 Index..............................................................335 About the Authors..................................................351 ... read full excerpt from Information Rules: A Strategic Guide to the Network Economy ebook



 


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