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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion > The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition-eBook

The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition

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The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition

In The WetFeet Insider Guide to Careers in Advertising and Public Relations, you will learn:

How new ad and PR campaigns are developed
How an agency wins new business
What forces are currently driving the Advertising and PR industries
Which are the top agencies and what they're doing now
How to shine in your interviews
What to expect in terms of salary and hours per work week
What people are talking about when they refer to CPM, GRP, PSA, and TRP

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Title of ebook: The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition
ISBN: 9781582073835
Publisher: WetFeet, Inc.
Internet download file size: 780 kb
Released online for download: 09-01-2002
Author of eBook: WetFeet,

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