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Home > Business & Economics > Marketing - General > Mobile Commerce: Technology, Theory and Applications
Mobile Commerce: Technology, Theory and Applications
 
 
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Mobile Commerce: Technology, Theory and Applications
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.


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Title of ebook: Mobile Commerce: Technology, Theory and Applications
ISBN: 9781591400905
parent-ISBN: 9781591400448
Publisher: IGI Publishing
Internet download file size: 5881 kb
Pages: 339
Published: 01-2003
Released online for download: 01-01-2003
Editor: Mennecke, Brian
Editor: Strader, Troy J.
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