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The Business of Streaming and Digital Media
by Dan Rayburn
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The Business of Streaming and Digital Media
Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.
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Title of ebook:
The Business of Streaming and Digital Media
ISBN:
9781592784028
Publisher:
Focal Press
Internet download file size:
2165 kb
Pages:
240
Released online for download
: 02-23-2005
Author of eBook:
Dan Rayburn
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