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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion > Advertising & Marketing Law: Leading Lawyers on Strategies for Structuring Agreements & Transactions, Handling IP Matters, and More-eBook
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Advertising & Marketing Law: Leading Lawyers on Strategies for Structuring Agreements & Transactions, Handling IP Matters, and More
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Advertising & Marketing Law: Leading Lawyers on Strategies for Structuring Agreements & Transactions, Handling IP Matters, and More
Advertising & Marketing Law is an authoritative, insider's perspective on the ins and outs of one of today's most dynamic fields of law. Featuring chairs and senior partners from some of the nation's leading firms, this book is a guide for advertisers, ad agencies, and their attorneys on how to successfully achieve creative objectives while staying within legal boundaries. Covering a wide array of topics ranging from trademark and copyright issues to structuring talent and licensing agreements, these authorities offer practical and adaptable strategies for creating successful ad campaigns, as well as protecting against potential lawsuits and defending them when they arise. From the nuts and bolts of false advertising claims to issues relating to new technology and privacy, the authors walk readers through the most significant legal matters in advertising today. With a wealth of sample agreements, legal checklists, and indispensable insight gained from firsthand experience, this book is a must-read for anyone in the advertising business. About Inside the Minds: Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. This book is by: Barry M. Benjamin, Pitney Hardin LLP-"Push the Boundaries, But Stay in Bounds: The Advertising Lawyer's Role in an Increasingly Aggressive Marketplace" Brian L. Heidelberger, Winston & Strawn LLP-"Critical Advertising and Promotion Agreements" Leonard Orkin, Davis Wright Tremaine LLP-"The Advertising Lawyer" James E. Schatz, Oppenheimer Wolff & Donnelly LLP-"Advertising and Marketing Law Basics" Rick Kurnit, Frankfurt Kurnit Klein & Selz PC-"The Legal Side of the Creative Process" Douglas J. Wood, Reed Smith LLP-"The Many Faces of an Advertising Lawyer" Beth M. Goldman, Heller Erhman LLP-"Leaving a Good Mark" Hugh Latimer, Wiley Rein & Fielding LLP-"Advertising Law: Key Issues and Dangers" Theresa Chmara & David Handzo, Jenner & Block LLP-"Steps for a Successful Advertising Transaction" P. Craig Cardon, Sheppard, Mullin, Richter & Hampton LLP-"Avoiding Mistakes in Media Law" Chad W. King, Hughes & Luce LLC-"The Other M&A Deal: Issues in Marketing and Advertising Transactions" Stephen R. Bergerson, Fredrikson & Byron PA-"Staying On Your Toes" John E. Villafranco, Collier Shannon Scott PLLC-"The Importance of Keeping Up with the Times" Richard M. Goehler, Frost Brown Todd LLC-"The Legal Side of Advertising"
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Title of ebook: Advertising & Marketing Law: Leading Lawyers on Strategies for Structuring Agreements & Transactions, Handling IP Matters, and More
ISBN: 9781596223059
Publisher: Aspatore, Inc.
Internet download file size: 1108 kb
Released online for download: 09-15-2005
Author of eBook: Aspatore Books Staff; aspatore.com
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