The 100 Greatest Sales Ideas of All Time
Chapter One
The Top Two Greatest Sales Ideas of All
Time and Five that Make Them Useable,
Plus the Start to Selling Value
Introduction
My claim to have discovered the top two ideas comes from their popularity with the
people who sent in contributions to this book. They are very interesting - the first is
'Listening', which may surprise some people who express the view that a born salesperson
is one with the gift of the gab, the ability to talk Eskimos into buying fridges
or rabbis into buying pork chops. But the strongly expressed view of many people is
the opposite of this.
The second idea concerns being very focused on achieving quantifiable objectives
at every stage of a sales campaign. You must know exactly where you want to be at
the end of a sales call or at a particular date in a long tender exercise. It is that focus
that distinguishes the compet ... read full excerpt from The 100 Greatest Sales Ideas of All Time ebook
