Leadership the Sven-Gran Eriksson Way
Chapter One
ENTER SVENNIS
'Every game has its own story.'
- Sven-Göran Eriksson
1966 and all that
In 1966 England won the World Cup for the first and only time.
They have never looked like winning the most prestigious football
trophy on the planet since. Defending their trophy in 1970,
they were undone by an injury to their goalkeeper and the high
altitude of Mexico City - not to mention inadequate replacements for
some of the 1966 team and German persistence. In 1974 they failed to
qualify - thanks to an inspired Polish goalkeeper and more inadequate
replacements for fading heroes. In 1978 they again failed to qualify. In
1982 they scored quickly and then faded gently away, their only world
class player, Kevin Keegan, appearing for a matter of minutes - long
enough to miss a crucial chance. In 1986 England performed gamely
before being beaten by Diego Maradona. In 1990, they reac ... read full excerpt from Leadership the Sven-Göran Eriksson Way: How to Turn Your Team Into Winners ebook
