"Discover How to close more sales by improving your conversion ratio. Learn to match the client's NEEDS with the Features & Benefits associated with your company's unique products and services. Overcome any objection and close the sale" Section 1 - Clearly Identifying The NEED Section 2 - Improving The Conversion Ratio Section 3 - What is your Conversion Ratio - how many times do you have to present to the client before they eventually say yes?" Section 4 - Ranking Your Customers & Managing Your Time Section 5 - Understanding The Sales Structure Section 6 - Getting The Customer To Commit Section 7 - Using Tie Downs - Preparing the way to match the Need with the Products and Services you provide. Section 8 - Ask a Closing question at every opportunity. Section 9 - Overcoming Objections Section 10 - Objections are good news - It's A Request for further information