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Home > Business & Economics > Marketing - General > Digital Transformation: The Essentials of E-Business Leadership

Digital Transformation: The Essentials of E-Business Leadership

by Patel, Keyur

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Digital Transformation: The Essentials of E-Business Leadership

In view of the spectacular successes of e-business pioneers such as Cisco, FedEx, and Priceline, there can no longer be any doubt that the future of business is inextricably bound up with the Internet. Written by the top e-business strategists at KPMG Consulting/Metrius, Digital Transformation provides executives with a road map for leading their companies through the transition from business to e-business. Based, in large part, on extensive interviews with those at the forefront of the e-business revolution, it cuts through the hype and confusion surrounding doing business on the Internet to reveal the fundamental principles behind the digital transformation currently underway. Executives learn from "the source" how to make the transition to a fully Internet-enabled organization. Includes tips and insights from Cisco CEO John Chambers, Dan Shulman, President of Priceline, and other e-business gurus. Reveals why some companies have been so successful while others tried and failed

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Title of ebook: Digital Transformation: The Essentials of E-Business Leadership
ISBN: 9780071372114
parent-ISBN: 9780071364089
Publisher: McGraw-Hill
Internet download file size: 426 kb
Pages: 144
Published: 08-2000
Released online for download: 06-13-2001
Author of eBook: Patel, Keyur
Joint Author: McCarthy, Mary Pat
Foreword by: Chambers, John

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