Why I Wrote This Book

At Time Warner in the mid-1990s, I became one of the early Internet pioneers, working as a leader of the team that created one of the first large-scale commercial Internet sites. From that time, my work has kept me in the midst of a swirl of Internet development, and my experiences, both positive and negative, have now spanned the full spectrum of online activities: I was the cofounder of Time Warner's Pathfinder, which, despite its critics, is now one of the highest traffic Internet sites in the world; I was involved in the start of Road Runner, the high-speed cable Internet access service; I served on the board of directors of one of the leading Internet commerce companies, Open Market, Inc.; I have been extensively involved with a variety of Internet technology companies; and I wrote the best-selling book NetMarketing, which was one of the first books to discuss the business potential of the Internet ... read full excerpt from Hyperwars: Eleven Rules for Survival and Profit in the Era of Online Business ebook