How to Become Famous in Two Weeks or Less
Chapter One
STEP I
Days 1—2:
A “BRAND” NEW YOU
As a star, it’s important to be instantly recognizable, even when you’re hiding in plain sight in a baseball cap and sunglasses. What is Gwyneth without her beautiful blond locks? J.Lo without her bodacious butt? Gwen Stefani without her steel midriff bared? Celebrities are like boxes of cereal—packaged and promoted to offer a consistent, bite-size message, so that everything from the clothes they wear to the color of their hair is a reflection of their particular trademark.
The first order of business on your search for the spotlight is to start thinking of yourself as a product, a commodity, and a brand. Witness the golden arches of McDonald’s. Every time you see the giant yellow M in the sky, you know you deserve a break today. You, ... read full excerpt from How to Become Famous in Two Weeks or Less ebook
