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Home > Biography > Entertainers > Howling at the Moon
Howling at the Moon
by Yetnikoff, Walter
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Howling at the Moon

Show biz memoir at its name-dropping, bridge-burning, profane best: the music industry’s most outspoken, outrageous, and phenomenally successful executive delivers a rollicking memoir of pop music’s heyday.

During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson, Bruce Springsteen, the Rolling Stones, Bob Dylan, Billy Joel, Paul Simon, Barbra Streisand and James Taylor. They were all under contract to CBS Records, making it the most successful label of the era. And, as the company's president, Walter Yetnikoff was the ruling monarch. He was also the most flamboyant, volatile and controversial personality to emerge from an industry and era defined by sex, drugs, and debauchery.

Having risen from working-class Brooklyn and the legal department of CBS, Yetnikoff, who freely admitted to being tone deaf, was an unlikely label head. But he had an uncanny knack for fostering talent and intimidating rivals with his appalling behavior—usually fueled by an explosive combination of cocaine and alcohol. His tantrums, appetite for mind-altering substances and sexual exploits were legendary. In Japan to meet the Sony executives who acquired CBS during his tenure, Walter was assigned a minder who confined him to a hotel room. True to form, Walter raided the minibar, got blasted and, seeing no other means of escape, opened a hotel window and vented his rage by literally howling at the moon.

In Howling at the Moon, Yetnikoff traces his journey as he climbed the corporate mountain, danced on its summit and crashed and burned. We see how Walter became the father-confessor to Michael Jackson as the King of Pop reconstructed his face and agonized over his image while constructing Thriller (and how, after it won seven Grammys, Jackson made the preposterous demand that Walter take producer Quincy Jones's name off the album); we see Walter, in maniacal pursuit of a contract, chase the Rolling Stones around the world and nearly come to blows with Mick Jagger in the process; we get the tale of how Walter and Marvin Gaye—fresh from the success of "Sexual Healing"—share the same woman, and of how Walter bonds with Bob Dylan because of their mutual Jewishness.

At the same time we witness Yetnikoff's clashes with Barry Diller, David Geffen, Tommy Mottola, Allen Grubman and a host of others. Seemingly, the more Yetnikoff feeds his cravings for power, sex, liquor, and cocaine, the more profitable CBS becomes—from $485 million to well over $2 billion—until he finally succumbs, ironically, not to substances, but to a corporate coup. Reflecting on the sinister cycle that left his career in tatters and CBS flush with cash, Yetnikoff emerges with a hunger for redemption and a new reverence for his working-class Brooklyn roots.

Ruthlessly candid, uproariously hilarious, and compulsively readable, Howling at the Moon is a blistering You'll Never Eat Lunch in this Town Again of the music industry.



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Title of ebook: Howling at the Moon
ISBN: 9780767918107
parent-ISBN: 9780767915366
Publisher: Broadway Books
Internet download file size: 1608 kb
Published: 03-2004
Released online for download: 03-02-2004
Author of eBook: Yetnikoff, Walter
Author: Ritz, David
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Howling at the Moon

The Odyssey of a Monstrous Music Mogul in an Age of Excess

Chapter One

The First Lady and the Last Man

After her third orgasm, Jackie O looked at me with a mixture of gratitude and awe.

"Jack was a powerful lover," she said. "Ari was a passionate man. But you, Walter Yetnikoff, you're nothing short of astounding."

I smiled a knowing smile. I knew I was good, but I'd never before satisfied a woman of such standing. After all, for those who came of age during Camelot, Jackie was our queen.

"Be my king," she said. "Love me like this for the rest of my life. Take me, Walter. Take me again ..."

I was on the verge of doing just that when a blast of jackhammers shattered the reverie. Jackie wasn't there. Jackie was a dream. The jackhammers were real. Outside my apartment window jackhammers were messing with my head. A skyscraper was going up. My dick was going down. Jackie was disappearing into the fog of my early morning mind when I realized something almost, but not quite, as good as the dream: In real life, I was having lunch with the real-life Jackie O. ... read full excerpt from Howling at the Moon ebook



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