Colors that Sell: Tried and Tested Color Schemes ebook Morton, Jill Diesel eBooks

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Home > Art & Music > Art > Color > Colors that Sell: Tried and Tested Color Schemes-eBook

Colors that Sell: Tried and Tested Color Schemes

Morton, Jill

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This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations - from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra) - are illustrated and analyzed. Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo. Detailed information about each color combination includes: Natural Associations (examples of each color as they occur in nature) Symbolism (positive attributes that each color may communicate in contemporary culture) Design Analysis (the technical/ design attributes of the color combination) Color Communication (what the color combination may communicate) Examples (companies and/or products that use the color combination as brand identity today)

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Title of ebook: Colors that Sell: Tried and Tested Color Schemes
ISBN:
Publisher: Colorcom
Internet download file size: 1554 kb
Released online for download: 10-19-2004
Author of eBook: Morton, Jill
Illustrator: Morton, Jill