Turn Eye Appeal into Buy Appeal ebook Saunders, Karen, Ann Diesel eBooks

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Home > Art & Music > Art > Commercial > Commercial - Advertising > Turn Eye Appeal into Buy Appeal-eBook

Turn Eye Appeal into Buy Appeal

Saunders, Karen, Ann

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"Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" is an award winning ebook by Karen Saunders. It provides easy-to-read instructions that will help anyone design eye-catching informational/marketing pieces with great graphics and compelling content. You want your marketing pieces to have just the right mix of "eye appeal" and "buy appeal" to make your sales soar. But how can you increase the "buy appeal" without having to hire a designer? Turn Eye Appeal into Buy Appeal gives you a design consultant on your desktop . . . without paying design fees. Specifically, it provides: * 128 pages of easy-to-read instructions that help you produce logos, brochures, flyers, presentations, and book covers that inspire people to buy! * Nearly 200 full-color illustrations * Nearly 200 hyperlinks that help you find subjects fast * Details appreciated by people with tight deadlines * Hundreds of techniques to reinforce your strategies * Tips for writing persuasive copy that "hooks" customers * An easy-to-use resource you can refer to again and again Grab a lot of wisdom from a design pro 24/7 and reduce your production time by 50%. Make Turn Eye Appeal into Buy Appeal your own and get the great results you want. Written and illustrated by Karen Saunders Karen Saunders founded MacGraphics Services in 1990 to help business owners present themselves and their services professionally through well-branded graphics. She designs ads, logos, one-sheets, book covers and interiors, corporate identity pieces, audio and video packaging, and much more. Karen has designed the covers of 21 books that have become best-sellers or won awards, including the 2005 Writer's Digest "Grand Prize" winner for the best self-published book in America. Sample topics covered in the ebook . . . * 10 Questions to Answer Before Designing Your Next Project * Branding: An Umbrella Concept You Can't Ignore What Makes a Good Logo Design? * Building a Better Business Card * Think in the Prospect's Perspective * Capturing Customers with Persuasive Words * Marketing Writing That Gets Read * Choosing Fonts * 9 Typesetting Tricks That Design Pros Use * 6 Elements that Make Your Design Effective * Working with Images to Enhance Your Layout * Jazz Up Your Layouts with Pull Quotes * Tips for Designing Book Covers and Inside Pages * How to Scan Photos at the Correct Resolution * How Color Can Add "Zing" to Your Design * Easy Ways to Select Harmonious Colors * Unlocking the Symbolic Meaning of Color * RGB and CMYK-Colorful but Different * Proper File Formats for Internet and Print * Checklist for Making Your Files Print-Ready * What Paper Works Best? * What are Your Options for Binding? "Rarely does a graphic designer come along who has mastered marketing principles as well as proven design concepts. Turn Eye Appeal into Buy Appeal reveals everything you need to know about creating printed materials-from brochures to books. You'll discover easy, proven techniques to turn marketing pieces into eye-catching, persuasive sales tools . . . without a degree in commercial art! Let this design pro lead you through these colorful, informative and valuable pages. This is a 'must' read for anyone who creates printed materials. It will be your constant reference. Karen has hit the nail on the head with Turn Eye Appeal into Buy Appeal." -- Dan Poynter, ParaPublishing, author of the best-selling book, The Self-Publishing Manual

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Title of ebook: Turn Eye Appeal into Buy Appeal
ISBN:
Publisher: MacGraphics Services
Internet download file size: 5558 kb
Released online for download: 09-01-2005
Author of eBook: Saunders, Karen, Ann