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Home > Business & Economics > Business General & Other > Blink (Revised)
Blink (Revised)
by Gladwell, Malcolm
 
 
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Blink (Revised)
New author afterword! How do we make decisions - good and bad - and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers - in our homes, our offices and in everyday life. "Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor".Royally entertaining. - Lev Grossman, Time


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Title of ebook: Blink (Revised)
ISBN: 9780316005036
parent-ISBN: 9780316010665
Publisher: Back Bay Books
Internet download file size: 465 kb
Released online for download: 04-03-2007
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Blink

The Power of Thinking Without Thinking

Chapter One

The Theory of Thin Slices: How a Little Bit of Knowledge Goes a Long Way

Some years ago, a young couple came to the University of Washington to visit the laboratory of a psychologist named John Gottman. They were in their twenties, blond and blue-eyed with stylishly tousled haircuts and funky glasses. Later, some of the people who worked in the lab would say they were the kind of couple that is easy to like-intelligent and attractive and funny in a droll, ironic kind of way-and that much is immediately obvious from the videotape Gottman made of their visit. The husband, whom I'll call Bill, had an endearingly playful manner. His wife, Susan, had a sharp, deadpan wit.

They were led into a small room on the second floor of the nondescript two-story building that housed Gottman's operations, and they sat down about five feet apart on two office chairs mounted on raised platforms. They both had electrodes and sensors clipped to their fingers and ears, which ... read full excerpt from Blink (Revised) ebook



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