The Complete Idiot's Guide To Brand Management ebook download Patricia F. Nicolino

The Complete Idiot's Guide To Brand Management

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

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Title of ebook: The Complete Idiot's Guide To Brand Management
ISBN: 9780786536436
parent-ISBN: 9780028639925
Publisher: Alpha
Published: 03-2003
Released online for download: 03-10-2003
Author of eBook: Nicolino, Patricia F.

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Copying

Read aloud

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Microsoft

Yes

0786536438

9780786536436

1381 KB

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Mobipocket

Yes

9781429525077

2412 KB

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No

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