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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion > 22 Immutable Laws of Branding, The-eBook

22 Immutable Laws of Branding, The

Ries, Al

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22 Immutable Laws of Branding, The

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Al Ries is one of the world's best-known marketing strategists. Laura Ries is president of their Atlanta, Georgia, consulting firm Ries & Ries. .

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Title of ebook: 22 Immutable Laws of Branding, The
ISBN: 9780060085179
Publisher: HarperCollins e-books
Internet download file size: 1011 kb
Released online for download: 10-01-2002
Author of eBook: Ries, Al
Joint Author: Ries, Laura