Chapter One
By all accounts, Henry Robinson Luce was endowed with moral certainty at birth. Born in 1898 to American missionaries in
Tengchow, China, Harry, as he was known, was a precocious and
serious minded child. At the age of five, as a diversion, he delivered
religious sermons to his playmates. Later, turning to journalism,
which he referred to as a "calling," he wrote: "I believe that I can be of
greatest service in journalistic work and can by that way come nearest
to the heart of the world." His father had devoted his life to proselytizing;
likewise, Harry Luce would set people on the highway to
truth. Making money was not his goal, as the terms of Luce's will
would later make clear: "Time Incorporated is now, and is expected to
continue to be, principally a journalistic enterprise and, as such, an enterp ...
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