Self Leadership and the One Minute Manager
Increasing Effectiveness Through Situational Self Leadership
Chapter OneDo You Believe in Magic?
"Before I present you with the television commercials, print ads, and radio scripts that we have prepared for you, let me explain the underlying thinking that went into your advertising campaign."
After months of work, this was the moment Steve had been working so hard for -- his first campaign proposal. And he was scared to death.
Steve distributed the spiral-bound proposal to the eleven vice presidents, and then handed one to Roger, the President of United Bank. The ten men and two women sitting in the semicircle in front of him were his clients, and they would decide if his advertising campaign was acceptable for the upcoming year.
Steve directed them to the budget section of the proposal, forwarding his PowerPoint slides to support his presentation. He detailed the percentages of the budget allocated to the creative design, production expenses, and media buys. He outlined the media recommendations and the ratio ... read full excerpt from: Self Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Self Leadership ebook