Chapter One
CONNECT Is Your Framework for Success
You are not here to merely make a living.
You are here in order to enable the world to live
more amply, with greater vision,
with a finer spirit of hope and achievement.
—Woodrow Wilson
In my career as a sales executive, corporate trainer, and professional speaker, I have spoken with a lot of people in every kind of industry and company. I'm always asking them, "What kind of training do you need? Why do you want me to speak to your group or come to your company?" And because I'm known as "Dr. Attitude," the answer is almost always the same: "Our folks need to improve their attitude."
"Keith, we've got some great employees and managers, and some really high performance goals," a manager once told me. "But the people just aren't cutting it. They ...
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