Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke
Preface
In the fifteen years since its publication, Guerrilla P.R. has become a phenomenon.
Included in the Library of Congress, read by presidents, taught in all the most prestigious business schools in the country (and the world), this book—which I thought was too revolutionary to become so widely accepted—has indeed grown into "the most widely used introduction to P.R. in the world." That's not an exaggeration.
So given all that success, the questions must be asked: Why change it? If it ain't broke, don't fix it; right? What's the point of adding to something that has proved to be extremely successful as it stood? What was wrong with the book the way it was? Well, at the risk of sounding egomaniacal, I have to start by saying that nothing was wrong with the book the way it was—in 1993. And even today, the information that I tried to supply in Guerrilla P.R. remains usable and relevant. This edition is not meant to recount anything that was published in the original version. It was all ... read full excerpt from: Guerrilla P.R. 2.0 ebook
