The E-Myth Enterprise
How to Turn A Great Idea Into a Thriving Business
Chapter One
The E-Myth Enterprise and the Position of One: A Business Exists Only as it is Preceived by Others
In too many situations we automatically experience people as “them”—not “us.” These jungle-type habits of mind are dangerous to our species.
—Ken Keyes Jr.
This book is meant to be a prescription for building a successful business in a free market system. As you will find out, it probably serves as well—if not better—as a polemic against such prescriptions.
Please excuse the apparent contradiction. I know that if you’re patient, somewhere in the middle resides a truth worth digging for. But to get there, you’re going to have to do some of the work. You’re going to have to stretch where I stretch and let go where I let go.
In other words, you’re going to have to be willing to play an always frustrating, but sometimes enlightening, game, a game I cal ... read full excerpt from: The E-Myth Enterprise ebook
