The Customer Loyalty Solution ebook Hughes, Arthur Middleton Diesel eBooks

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Home > Business & Economics > Marketing - General > Customer Service > The Customer Loyalty Solution-eBook

The Customer Loyalty Solution

Hughes, Arthur Middleton

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The Customer Loyalty Solution

Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.

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Title of ebook: The Customer Loyalty Solution
ISBN: 9780071429047
Publisher: McGraw-Hill
Internet download file size: 2777 kb
Released online for download: 04-16-2003
Author of eBook: Hughes, Arthur Middleton