Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to ...more

The development of better, intelligent credit risk scorecards calls for the use of statistical principles for specific business objectives like being able to predict losses ...more

Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial ...more

"Drawing on her first-hand experience at top companies as diverse as Lands’ end and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering ...more

In today's business environment, market maturity and globalization have increased the level of competition, making it more difficult to capture and increase market share. This...more

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given...more

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for ...more

"The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us ...more