The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth ebook Harden, Leland Diesel eBooks

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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion > The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth-eBook

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Harden, Leland

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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

"From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions."

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Title of ebook: The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
ISBN: 9780071406222
Publisher: McGraw-Hill
Internet download file size: 940 kb
Released online for download: 06-07-2002
Author of eBook: Harden, Leland
Joint Author: Heyman, Bob


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