Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women ebook download Warner $19.36

Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

Share your thoughts on the Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women ebook with other internet viewers!

Title of ebook: Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
ISBN: 9780768672527
parent-ISBN: 9780131855199
Publisher: Financial Times Prentice Hall
Pages: 240
Published: 11-2006
Released online for download: 11-15-2006
Author of eBook: Warner, Fara

Format

Encrypted

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

Devices

Digital Editions

Yes

0768668131

9780768668131

1554 KB

n/a

Not allowed

30 selections to your clipboard every 30 days

No

Sys Requirments

Download reader

eReader

Yes

076867252X

9780768672527

317 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Top eBooks in "Computers General & Other"

Fundamentals of Computer Organization and Architecture

by Abd-El-Barr, Mostafa / El-Rewini, Hesham

This is the first book in the two-volume set offering comprehensive coverage of the field of computer organization and architecture. This book provides complete coverage of ...more

Best price: $122.76

Software Testing

by Patton, Ron

Software Testing is the book for new or aspiring software testers interested in learning about this crucial part of the software development process. The complexity and size ...more

Best price: $31.09

Flesh and Machines: How Robots Will Change Us

by Brooks, Rodney

Flesh and Machines explores the startlingly reciprocal connection between humans and their technological brethren, and explains how this relationship is ...more

Best price: $12.12

Fundamentals of Digital Logic and Microcomputer Design, 5th Edition

by Rafiquzzaman, M.

Review: it's a nice one for a beginner...more

Best price: $144.70

Data Structures and Algorithms in Java

by Lafore, Robert

Data Structures and Algorithms in Java, Second edition is designed to be easy to read and understand although the topic itself is complicated. Algorithms are the procedures ...more

Best price: $41.40

System Center Operations Manager 2007 Unleashed

by Fuller, Cameron, Joyner, John, Meyler, Kerrie

Review: I have never worked with this product before including MOM. This book guided me through the entire process and provided all the information that was required. I...more

Best price: $41.40

Other Computers eBooks Categories

Programming (3133)

Networking (1094)

Computers General (1811)

Certification (420)

Computer Graphics (1515)

Internet (969)

Database Mgmt (981)

Artificial Intelligence (99)

Security (342)

Operating Sys (1109)