Commercializing Great Products with Design for Six SIGMA

Optimize Every Stage of Your Product Development and Commercialization Processes

To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development.

Using a start-to-finish case study, a practical roadmap, and easy templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on 65 years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.

Learn how to

• Establish infrastructure to support successful commercialization

• Use Stage Gate® processes to minimize risk and optimize the use of people and resources

• Create better plans: Segment markets, define product value, estimate financial value, and position new products for success

• Capture the "voice of the customer," analyze it, and use it to drive development

• Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and much more

• Develop better products and processes: process maps, cause and effects matrices, failure modes, effect analysis, statistical and data analysis tools, and more

• Test and improve product performance and reliability

• Perform post-mortems and apply what you've learned to your next project

Whether you're an executive, engineer, designer, marketer, or quality professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.