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Home > Business & Economics > Business Communication > Send (Revised Edition)

Send (Revised Edition)

by Shipley, David
 
 
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Send (Revised Edition)
Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today's thorniest email issues, from salutations and subject lines to bcc's and emoticons. It explains when you absolutely shouldn't send an email and what to do when you've sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.


From the Hardcover edition.


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Title of ebook: Send (Revised Edition)
ISBN: 9780307270610
parent-ISBN: 9780307270603
Publisher: Knopf Publishing Group
Published: 09-2008
Released online for download: 09-02-2008
Author of eBook: Shipley, David

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Send

Why People Email So Badly and How to Do It Better
INTRODUCTION
Why Do We Email So Badly?

Bad things can happen on email. Consider Michael Brown, the director of the Federal Emergency Management Agency, who committed the following thoughts to email during the very worst days of Hurricane Katrina.

From: Michael Brown
To: FEMA Staff
August 29, 2005

Are you proud of me? Can I quit now? Can I go home?


From: Michael Brown
To: FEMA Staff
August 29, 2005

If you’ll look at my lovely FEMA attire you’ll really vomit. I am a fashion god.


From: Michael Brown
To: FEMA Staff
August 30, 2005

I’m not answering that question, but do have a question. Do you know of anyone who dog-sits?


Or consider us.

Once upon a time, we were trying to figure out when we needed to get a draft of this book to our editor, whom we’ll call Marty. (After all, that’s his name.) No problem, right? We were (reputedly) literate professionals–Will, the editor in chief of a publishing house, and David, ... read full excerpt from: Send (Revised Edition) ebook


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