Doing What Matters

When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.”

There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals.

That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what’s important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn’t sell a red razor,” but went on to become one of Gillette’s biggest marketing successes ever.

Jim Kilts’s focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:

• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.

• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission.

• Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business.

• Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.

Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”

From the Hardcover edition.

Share your thoughts on the Doing What Matters ebook with other internet viewers!

Title of ebook: Doing What Matters
ISBN: 9780307396037
parent-ISBN: 9780307351661
Publisher: Crown Publishing Group
Published: 09-2007
Released online for download: 09-04-2007
Author of eBook: Kilts, James M.
Author of eBook: Manfredi, John F.
Author of eBook: Lorber, Robert

Format

Encrypted

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

Devices

Digital Editions

Yes

0307396037

9780307396037

2245 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Mobipocket

Yes

9780307396037

505 KB

n/a

Not allowed

No

Sys Requirements

Download reader

Microsoft

Yes

5551670694

9780307396037

772 KB

n/a

Not allowed

No

Sys Requirments

Download reader

eReader

Yes

5551670686

9780307396037

476 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Doing What Matters

How to Get Results That Make a Difference - The Revolutionary Old-School Approach
Chapter 1

How Do You Know What Really Matters?

One of the first phone calls I received when news broke about my becoming Gillette’s new CEO was from a Boston-based business associate. “Jim, I know a lot of Gillette executives, and my advice is go slow.” Gillette people don’t like outsiders, he said, which is why the company last had an outside CEO seventy years ago, and he failed miserably. “Give people time to get to know you before you start changing things,” my friend said. “It’s the best approach you can take.”

That call was followed by many more, along with dozens of proposals from professionals, including consultants, bankers, compensation specialists, and sales motivation experts. Each had a plan or recommendation that should receive my top priority if I wanted to succeed at Gillette.

With all that advice, how do you decide what matters?

One of the biggest impediments to success in business—for individuals and companies—is the failure to achiev ... read full excerpt from: Doing What Matters ebook

Top eBooks in "Business General & Other"

A Concise Summary of Human Resource Management

by Williams, Anderson C

This book covers most of the hot button topics in human resource management. It includes discussions of illegal immigrants, affirmative action, sexual harassment, rising ...more

Best price: $5.42

Change by Design

by Brown, Tim

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ...more

Best price: $21.99

A Handbook of Media and Communication Research

The Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of ...more

Best price: $28.58

Business @ the Speed of Thought: Succeeding in the Digital Economy

by Gates, Bill

In his new book, Microsoft chairman and CeO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the ...more

Best price: $9.39

Corporate Survival: The Critical Importance of Sustainability Risk Manag

by Anderson, Dan R

Corporate Survival: The Critical Importance of Sustainability Risk Management thoroughly examines the rising sustainability risks that affect thriving businesses, the ...more

Best price: $5.42

10 Steps to Successfully Managing Recording Artists

by Scates, Cappriccieo M.

Review: It is usuable even if you are not in music...more

Best price: $5.42

Avoiding Project Disaster: Titanic Lessons for IT Executives

by Kozak-Holland, Mark

Review: It is a good a analysis of the project from a risk management perspective...more

Best price: $29.95

All the Rave

by Menn, Joseph

At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly ...more

Best price: $21.94

Change Your Thinking, Change Your Life: How to Unlock Your Full Potentia

by Tracy, Brian

Based on a simple yet powerful idea, Change Your Thinking, Change Your Life offers a framework for improving your professional and personal life. Based on 30 years of research...more

Best price: $22.04

Other Business & Economics eBooks Categories

Business General (2157)

Insurance (86)

Real Estate (409)

Business Communication (338)

Business Law (30)

Business Life (1927)

Corporate & Business History (248)

Decision Making & Problem Solving (202)

E-Commerce (278)

Economics (3697)