“A. G. Lafley has made Procter & Gamble great again.”
—The Economist

“Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.”
—BusinessWeek

“Lafley brought a whole lot of creativity and rigor to P&G’s innovation process.” —Fortune magazine

“A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.” —Chief Executive magazine

“The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.”
—U.S. News & World Report

“Ram Charan is the most influential consultant alive.”
—Fortune magazine

“Ram has this rare ability to distill meaningful frommeaningless.”
—Jack Welch

“Among the world’s most sought after CEO advisers.”
—BusinessWeek

“Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers.”
—Ivan Seidenberg, chairman and CEO of Verizon Communications

“Ram Charan knows more about corporate America than anyone.”
—Dick Harrington, CEO of The Thomson Corporation


From the Hardcover edition.