No Logo:Taking Aim at the Brand Bullies ebook download Naomi Klein

No Logo:Taking Aim at the Brand Bullies

Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.

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Title of ebook: No Logo:Taking Aim at the Brand Bullies
ISBN: 9780312709624
parent-ISBN: 9780312421434
Publisher: Picador USA
Published: 02-2003
Released online for download: 02-01-2003
Author of eBook: Klein, Naomi

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