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Home > Business & Economics > Decision Making & Problem Solving > Blink: The Power of Thinking Without Thinking-eBook
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Blink: The Power of Thinking Without Thinking
New author afterword! How do we make decisions - good and bad - and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers - in our homes, our offices and in everyday life. "Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor".Royally entertaining. - Lev Grossman, Time
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Title of ebook: Blink: The Power of Thinking Without Thinking
ISBN: 9780316005029
Publisher: Back Bay Books
Internet download file size: 241 kb
Released online for download: 04-03-2007
Author of eBook: Gladwell, Malcolm,

Blink

The Power of Thinking Without Thinking

Chapter One

The Theory of Thin Slices: How a Little Bit of Knowledge Goes a Long Way

Some years ago, a young couple came to the University of Washington to visit the laboratory of a psychologist named John Gottman. They were in their twenties, blond and blue-eyed with stylishly tousled haircuts and funky glasses. Later, some of the people who worked in the lab would say they were the kind of couple that is easy to like-intelligent and attractive and funny in a droll, ironic kind of way-and that much is immediately obvious from the videotape Gottman made of their visit. The husband, whom I'll call Bill, had an endearingly playful manner. His wife, Susan, had a sharp, deadpan wit.

They were led into a small room on the seco ... read full excerpt from Blink: The Power of Thinking Without Thinking ebook

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