The Baby Bargain
It was going well.
Lawrence Logan, Jr., LJ to his family and friends, stood in the pastel-toned meeting room of the Children's Connection and managed, despite the overly cozy decor, to deliver a presentation guaranteed to knock the socks off the fertility and adoption clinic's board members and staff. He was about to save the Portland, Oregon business from going down in flames after a series of tough breaks and terrible publicity.
It felt good to be a savior. "The Children's Connection has taken hits on local news and in print. That can't be denied," he told his listeners in a smooth, authoritative voice that was neither judgmental nor commiserating. "Fortunately for us, there are more viewers watching American Idol than the local news at six. Via high-visibility commercial spots, a redesigned Web site and strategic interviews, we will redirect general awareness and reprogram public opinion. It can be done, ladies and gentlemen. Logan Public Relations is going to show you how." Like a proud coach, he smiled at everyone around the table. "Let me give you a taste of what we have in mind."
Taking two steps to a TV monitor, he prepared to sta ... read full excerpt from: The Baby Bargain ebook
