The Moretti Seduction
The corporate offices of Moretti Motors were lush and exquisite, combining the best of Italian architecture with the cutting edge of modern design. No expense was spared in the five-story office building in Milan or in the state-of-the-art factory next door where the fastest and priciest production car in the world would soon start rolling off the line.
The only problem was a little sticking point with the name of the car. The Moretti Motors engineering team had reenvisioned the classic and most-talked-about model they had ever made—a 1969 sport roadster that had taken the sports car world by storm and made Lorenzo Moretti a billionaire. Now forty years later they were reintroducing the world to the Vallerio—the car named after the second Formula 1 driver to race for Moretti Motors.
The rights to the name were in question, something that Dominic, Antonio and Marco—the current generation of Morettis—hadn't realized until they had sent out a press release announcing their new car and gotten a cease-and-desist order from Vallerio Inc.
Pierre-Henri Vallerio had started the company after leaving Moretti Motors. Pierre-Henri had been a gen ... read full excerpt from: The Moretti Seduction ebook
